To put that in someĬontext, sales rose more than 6 percent in 20. That is where companies make money.ġ1:48:20 AM tzeller: not just cyber monday, but retail all around this holiday season…ġ1:51:11 AM barbaro: The prognosticators are notoriously wrong on these predictions, so with that caveat: offline, this is supposed to be an above average holiday season, with sales rising 5 percent. But who wouldn’t shop with 50 percent off sales?ġ1:47:50 AM tzeller: well, how does this year compare to the recent past?ġ1:47:53 AM barbaro: The real question is whether online shoppers are buying full-priced products.
The industry successfully created Black Friday (the day after Thanksgiving) and so,Įmboldened by that success, they gave Cyber Monday a try.ġ1:46:53 AM tzeller: gottcha - and things seem to be off to a good start, no?ġ1:47:29 AM barbaro: So far so good, for the online retailers. The most important day for online shopping is false.ġ1:46:15 AM barbaro: The retail industry obviously has a huge interest in these shopping holidays being treated as shopping holidays. Its a high traffic day on the web, but its only the 9th biggest day for buying. A year ago, an industry trade group gave a fancy name to what had been happening, with no name, for years: people shopping at work the Monday after Thanksgiving, once they returnedįrom a weekend of window shopping and jumped onto their high speed Internet connections in the office.
what’s the deal with that? all hype, or is there something to it?ġ1:44:58 AM barbaro: Half hype, half real. 11:42:07 AM tzeller: so today is supposedly “cyber monday” - which you wrote a bit about last week.
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